The Jones Group, Inc.

A VIDEO is like your business card...often the first contact someone has with your company or product. It tells a lot about you and your business. A first impression is like hitting a golf ball. No matter how hard you try, once you've hit it... it goes where it goes...no changing it.

Sure, you can get a great price from a dozen "producers" to make your video, but what is their experience...and what is their expertise? Can you imagine sending an inexperienced movie school graduate into a session to get a Company Mission Statement with your Fortune 500 CEO?

	And what kind of equipment will they be using: professional quality...or home video? A video producer is the "translator" of your company's marketing message, or your engineer's thoughts about the intricacies of your product to your audience. In many cases, that audience will be investors, or new employees, or potential customers who know nothing about you or your product. A video producer needs be able to understand your story, and to relate it to a wide variety of viewers. That takes experience. Experience in working with, and getting the best from busy executive management people, busy R&D folks, and busy supervisors. Experience is knowing when and where to shoot to keep from stopping production on the floor, knowing how to work in a "clean-room" environment, keeping a shoot moving to stay on budget, shooting only what is needed for the program and not a wide scattering of shots that hopefully work later in the edit, getting all the shots needed to tell the story, dealing with company workers to get them to appear in the video-to look happy and "realistic" when they're working, remembering that this is their space. In this day of affordable video production and editing equipment, maybe you'll just need to hire a professional on a freelance basis to Direct and Produce your program, while using your own equipment and personnel as crew. Look for a pro that is willing to a la carte their services to get the best for your budget. A professional brings a lot to the party. It's not the questions a they will ask you, but how they apply the answers. A professional can make or break a video project. And...a really good one will know how to make you look good in the eyes of your bosses. Spend the money to hire a pro...YOU CANNOT TAKE BACK A BAD FIRST IMPRESSION! How You Can Use Video Programming. What's the Process? What's it Cost? Why The Jones Group? Initial Questions.