The Jones Group, Inc.

	No two VIDEOS are exactly the same. Some have professional talent, some have only a narrator, some have a company employee on-camera. Some have location shooting, some are in-studio. So, the costs for a QUALITY video for Sales and Marketing will range dramatically. With the average program running from 5-8 minutes, prices begin in the $1500.00 per running minute range. The costs for a QUALITY video for Training Video will range also, depending on a lot of factors. However, with the average length running from 15-30 minutes, prices will start in the $500.00 per running minute range. The most expensive production is for QUALITY television commercials with prices starting in the $1000.00 per running second range for a regional or national ad. As you can see the longer the program, generally the less expensive per minute. But, remember your audience and the way they'll see the program. Longer is not necessarily better. Again, prices will vary by the type of program. Because prices vary depending on the elements in the production, an estimate is the best way to predict the true final cost. The best way to get an accurate idea of costs is to contact us for a free concepting session and estimate. Finally, how do VIDEO prices stack-up against the cost of producing, printing and distributing a 4-color brochure? If you've done that before, you might be interested to know that the cost is about the same per unit! But the difference in value, both perceived and real, is amazing! Which would rather receive: a 6 panel brochure with limited wording and maybe a few small pictures that you can look at and read in 30 seconds...or 5 to 8 minutes of moving color pictures with running commentary that is informative and entertaining? We have yet to hear of someone not putting a VIDEO they receive into the VCR or DVD...just to see what is on it! Can you say the same for people reading your brochure? Why Hire A Pro? How You Can Use Video Programming. What's the Process? Why The Jones Group? Initial Questions.