Initial Questions

Before beginning any video project, there is some information
that needs to be brought to light. Below are 10 questions that
will provide a basis for the entire concept, script and program.

Most programs have more than one audience, and to be effective,
a separate version should be made for each one.

1) Who are your audience(s)?
2) What do you want to say to these audience(s)?
3) What do you want these audience(s) to do, or be able to do after seeing the program?
4) What do you want these audience(s) to bring away after seeing the program?
5) How long will this content or program be used?
6) What languages will be used for the program?
7) What do you want to show the audience(s)?
8) How will the audience(s) see the program?
9) How do you want to talk to the audiences(s)?
10) When do you need the program(s) delivered?